Randstad Digital is committed to delivering specialized IT solutions and services to the State of Texas Department of Information Resources (DIR) for state and local governments, higher education institutions, and public sector organizations as part of our Deliverables-Based IT Services contract DIR-CPO-5989 (DBITS).
De manier waarop mensen zoeken, verandert sneller dan organisaties bouwen. AI-gedreven zoekmachines zoals Gemini en ChatGPT antwoorden voortaan in plaats van enkel te linken. Wie niet verschijnt in die antwoorden, mist kansen om je doelgroep te bereiken.
Generative Engine Optimization of GEO-proofing verzekert je contentdistributie in het post-SEO-tijdperk. Het beschermt je opgebouwde organische bereik en merkautoriteit. GEO is nodig omdat AI structuur leest, context weegt en bronnen selecteert die betrouwbaar en machine-interpreteerbaar zijn. Als je site niet leesbaar is voor Large Language Models, verlies je bezoekers door onzichtbaarheid.
Search Engine Optimization (SEO) blijft belangrijk voor je online zichtbaarheid. Mensen googelen nog steeds, maar ze zijn vandaag minder geduldig en ze hebben hogere verwachtingen. Zoekmachines spelen hierop in. Ze tonen niet langer alleen links, maar geven ook directe antwoorden, bv. via snippets en video’s.
Je SEO-aanpak moet technisch onderbouwd zijn om maximaal organisch bereik en autoriteit te garanderen. Dit gaat verder dan keywords: SEO moet vandaag niet alleen vindbaar maken, maar ook vertrouwen wekken door technische kwaliteit, zoals sterke laadtijden en een structuur die eenvoudig leesbaar is voor zoekmachines. Als je website hierin tekortschiet, verlies je zichtbaarheid en geloofwaardigheid aan concurrenten met een technisch sterker platform.
Een groot deel van de interacties met je doelgroep gebeurt vandaag digitaal. Deze interacties zijn meetbaar. Dat biedt een unieke kans om inzicht te krijgen in je prestaties.
De uitdaging is weliswaar om de juiste data te meten, zowel technisch als strategisch. Er zijn analysetools in overvloed beschikbaar, maar je hebt er pas iets aan als je tool juist en binnen de wettelijke kaders geconfigureerd is.
Een volgende uitdaging is om de ruwe data om te zetten in inzichten. De data moeten verwerkt en gepresenteerd worden. Goed opgezette, gebruiksvriendelijke dashboards laten toe om conclusies te trekken over je prestaties, en er ook acties aan te koppelen. Ze kan je gericht verbeteren, in plaats van uit te gaan van aannames en hypotheses.
Haken je bezoekers af? Het probleem ligt vaak bij een haperende digitale beleving, zoals een interface die niet gebruiksvriendelijk ontworpen is of een zwakke technische infrastructuur. Beide beïnvloeden rechtstreeks de efficiëntie en het imago van je organisatie.
Het omgekeerde geldt eveneens. Een platform ontworpen volgens UX best practices, met een snelle laadtijd en optimale caching, zorgt ervoor dat je bezoekers vlot hun weg vinden op je platform.
Tegelijkertijd reduceert een goed presterend platform ook je interne operationele kosten en de noodzaak tot rework in je teams.
Ontdek hoe Randstad Digital je digitale ervaring naar een hoger niveau tilt >
Je website en digitale platform zijn onderdeel van een breder digitaal ecosysteem. Ze zijn immers gekoppeld aan je ‘martech stack’, de verschillende softwaretools en -technologieën die je organisatie gebruikt in haar processen, van marketing tot recruitment.
Het is cruciaal dat dit geheel naadloos samenwerkt. Een reeks losse, niet-geïntegreerde tools creëert meer fragmentatie dan impact. Het is dus belangrijk om de juiste tools te selecteren, voor de juiste prijs, en ze vervolgens correct te configureren, integreren en onderhouden. Alleen zo kan je stack de verwachte meerwaarde ook effectief realiseren.
De manier waarop mensen zoeken, verandert sneller dan organisaties bouwen. AI-gedreven zoekmachines zoals Gemini en ChatGPT antwoorden voortaan in plaats van enkel te linken. Wie niet verschijnt in die antwoorden, mist kansen om je doelgroep te bereiken.
Generative Engine Optimization of GEO-proofing verzekert je contentdistributie in het post-SEO-tijdperk. Het beschermt je opgebouwde organische bereik en merkautoriteit. GEO is nodig omdat AI structuur leest, context weegt en bronnen selecteert die betrouwbaar en machine-interpreteerbaar zijn. Als je site niet leesbaar is voor Large Language Models, verlies je bezoekers door onzichtbaarheid.
Search Engine Optimization (SEO) blijft belangrijk voor je online zichtbaarheid. Mensen googelen nog steeds, maar ze zijn vandaag minder geduldig en ze hebben hogere verwachtingen. Zoekmachines spelen hierop in. Ze tonen niet langer alleen links, maar geven ook directe antwoorden, bv. via snippets en video’s.
Je SEO-aanpak moet technisch onderbouwd zijn om maximaal organisch bereik en autoriteit te garanderen. Dit gaat verder dan keywords: SEO moet vandaag niet alleen vindbaar maken, maar ook vertrouwen wekken door technische kwaliteit, zoals sterke laadtijden en een structuur die eenvoudig leesbaar is voor zoekmachines. Als je website hierin tekortschiet, verlies je zichtbaarheid en geloofwaardigheid aan concurrenten met een technisch sterker platform.
Een groot deel van de interacties met je doelgroep gebeurt vandaag digitaal. Deze interacties zijn meetbaar. Dat biedt een unieke kans om inzicht te krijgen in je prestaties.
De uitdaging is weliswaar om de juiste data te meten, zowel technisch als strategisch. Er zijn analysetools in overvloed beschikbaar, maar je hebt er pas iets aan als je tool juist en binnen de wettelijke kaders geconfigureerd is.
Een volgende uitdaging is om de ruwe data om te zetten in inzichten. De data moeten verwerkt en gepresenteerd worden. Goed opgezette, gebruiksvriendelijke dashboards laten toe om conclusies te trekken over je prestaties, en er ook acties aan te koppelen. Ze kan je gericht verbeteren, in plaats van uit te gaan van aannames en hypotheses.
Haken je bezoekers af? Het probleem ligt vaak bij een haperende digitale beleving, zoals een interface die niet gebruiksvriendelijk ontworpen is of een zwakke technische infrastructuur. Beide beïnvloeden rechtstreeks de efficiëntie en het imago van je organisatie.
Het omgekeerde geldt eveneens. Een platform ontworpen volgens UX best practices, met een snelle laadtijd en optimale caching, zorgt ervoor dat je bezoekers vlot hun weg vinden op je platform.
Tegelijkertijd reduceert een goed presterend platform ook je interne operationele kosten en de noodzaak tot rework in je teams.
Ontdek hoe Randstad Digital je digitale ervaring naar een hoger niveau tilt >
Je website en digitale platform zijn onderdeel van een breder digitaal ecosysteem. Ze zijn immers gekoppeld aan je ‘martech stack’, de verschillende softwaretools en -technologieën die je organisatie gebruikt in haar processen, van marketing tot recruitment.
Het is cruciaal dat dit geheel naadloos samenwerkt. Een reeks losse, niet-geïntegreerde tools creëert meer fragmentatie dan impact. Het is dus belangrijk om de juiste tools te selecteren, voor de juiste prijs, en ze vervolgens correct te configureren, integreren en onderhouden. Alleen zo kan je stack de verwachte meerwaarde ook effectief realiseren.
We starten met een nauwkeurige scan van je huidige performance en definiëren specifieke KPI’s om het succes van de interventies te meten. De resultaten vormen de basis voor een strategische roadmap van ingrepen, zoals technische optimalisaties, verbeteringen in contentstructuur en semantiek, en de versterking van je merkautoriteit via kwalitatieve link building. Deze ingrepen zorgen ervoor dat AI-systemen je content correct kunnen ‘lezen’ en begrijpen.
We meten de impact continu en sturen bij waar nodig, waardoor je organisch bereik en je SEO automatisch mee versterken.
Dit traject overlapt deels met het GEO-traject. Werken aan GEO is werken aan SEO, en omgekeerd. Toch heeft elk traject ook zijn specifieke technische eigenheden en KPI’s.
We starten met een grondige scan en definiëren de specifieke KPI’s. Op basis daarvan stellen we een strategische roadmap voor met technische optimalisaties, verbeteringen in contentstructuur en semantiek, en de opbouw van kwalitatieve link building. Zo bouwen we een contentstrategie die logisch is voor mensen én technisch indexeerbaar voor zoekmachines.
(we lichten door -> ervan uitgaan dat ze dit al hebben, dashboards opzetten).
Wij zetten een betrouwbare, privacy-conforme meetinfrastructuur op in Google Analytics 4 of Adobe Analytics. Web analytics toont waar bezoekers afhaken, beslissen en engageren. We configureren heldere dashboards in Power BI of Tableau, zodat je ROI in één oogopslag klopt voor je rapportering. Je data wordt actionable, voor hogere conversie in volgende campagnes.
(waar lekt het: technisch en qua interface UX, volgt uit 3).
We maken je website meetbaar sneller en betrouwbaarder, door je server-architectuur, caching-logica en database te optimaliseren. Zo lekken je marketinginspanningen niet weg zonder resultaat. Een hogere pagespeed betekent immers meer funnel-behoud, minder drop-off en een hogere conversiekans. Performance-optimalisatie is klantwinst én team-winst: snellere releases, minder debugging en minder rework.
(dig ecos in kaart brengen, welke zijn zinvol? keuzes maken die doelen en organisatie versterken, rekening houdend met budget. we kunnen ze opzetten en configureren).
We scannen je volledige marketing-stack. We detecteren waar campagnes vertragen door ruis, overlap of ontbrekende connectie tussen tools. We brengen complexiteit terug naar één logisch ecosysteem dat werkt voor campagnes, teams en ROI. Stack health bepaalt revenue health, wij tonen waar je ecosysteem niet accelereert en fixen dat.
Randstad Digital is contracted with the Texas Department of Information Resources to offer Deliverable-Based IT Services (DBITS).
Bryan Duncan
Ph: 850-322-9593
Email: DIRquotes@randstaddigital.com
Purchase orders may be sent to DIRquotes@randstaddigital.com and must reference the contract DIR-CPO-5989.
TX DIR Deliverable Based IT Services: Click here
Service Description Job Categories & Title Descriptions: Click here
DIR contract number: DIR-CPO-5989
RFO number: DIR-CPO-5989
DIR Cooperative Contracts Click here to link to the Co-op Program Overview.
Discover how Randstad Digital, one of the largest technology talent and services providers in North America, supports the public sector with over 12,000 IT professionals and 30 years of experience. Our dedicated SLED and FED divisions offer tailored solutions for government agencies, ensuring success across education, local governments, and more.
Application Development is the development of new applications which may be mainframe, server, network-based, web-based or a combination and may require interfaces to existing applications.
Application Maintenance and Support includes troubleshooting, modifying, maintaining, improving security, and enhancing legacy systems and applications which may be running in a production environment.
Technology upgrade, migration, and transformation may be accomplished by converting/migrating legacy applications to new technology, either with or without new business functionality. It may also include introducing new technology into the enterprise and managing any changes as a result of the introduction.
Transformation may include assessments of the current application portfolio, evaluation of the technology assets before beginning technology transformation and Business Case development for justification of an initiative. Part of the transformation journey may include planning, analysis, requirements development, proof of concept, deployment, implementation, integration, remediation, data migration, documentation, application programming and support services, and training support.
Return on investment (ROI), benchmarks, and milestones may also be appropriate to include in a transformation initiative.
Agile methodology may be considered if requesting agency defines the sprint schedule, methodology, and governance which defines the process of developing, communicating, implementing, monitoring, and approving the project phases. Additional areas within scope include the following:
ERP is an amalgamation of an organization’s information systems designed to automate and integrate a variety of functions, commonly referred to as “back office”, including financials, human resources and asset management. These systems are usually modularized and generally highly configurable. Business Process Reengineering (BPR), system or application changes, implementation, conversion services, and training are often included in an ERP initiative.
Learn more about DBITS contracts that offers Application Development, Maintenance, and Support, Technology Upgrade, Migration, and Transformation; and Enterprise Resource Planning (ERP) by accessing a list of active contracts.
BI enables an organization to perform in-depth analysis and includes, where required, data mining of detailed business data providing real and significant information to business users. BI may include an integrated group of operational and decision support applications and databases. BI makes use of tools designed to easily access data warehouse data. A data warehouse collects, organizes and makes data available for the purpose of analysis and gives organizations the ability to access and analyze information about its business. The function of the data warehouse is to consolidate and reconcile information from across disparate business units and IT systems and provide a context for reporting and analysis.
Road mapping for a data warehouse initiative may include assessment of technology and infrastructure, as-is documentation, business requirements gathering, use case development, and reporting requirements analysis.
This category includes solutioning data warehouse architectural design, data warehouse processes and sourcing, extraction, transformation, analytics, and loading of data sources; planning, assessment, product installation and tuning; prototype development, deployment, data cleansing, data mart development and support; data migration, integration with data mining; integration with business intelligence tools, artificial intelligence, and/or systems; data scrubbing; data transformation; training and knowledge transfer.
Data governance planning and implementation, and Business Analytics and Reporting (BAR) is also included in this category.
Learn more about DBITS contracts that offers Business Intelligence (BI), Data Management, Analytics, and Automation, including Data Warehousing by accessing a list of active contracts.
IT Assessments and Planning may include IT effectiveness, maturity, governance, and architecture. Strategic planning activities may include mission statement development, visioning and goals, objectives, and strategy development. Assessment of staff knowledge, skills and abilities, bandwidth, time and motion studies, and succession planning are included in this category. Strategic planning development and tactical planning may require the provisioning of actionable plans and roadmaps. Organization change management, enterprise architecture, cloud assessments, and network performance assessments are within scope as well. speed and security.
Also included in this category are the independent verification and validation procedures that are used together for in-depth analysis of a product, service, or system for compliance with requirements as well as the independent oversight of software (or systems) development life cycle (SDLC) processes and specifications.
Market Research, Procurement Advisory, and Contract Implementation Services activities may include:
Application Development is the development of new applications which may be mainframe, server, network-based, web-based or a combination and may require interfaces to existing applications.
Application Maintenance and Support includes troubleshooting, modifying, maintaining, improving security, and enhancing legacy systems and applications which may be running in a production environment.
Technology upgrade, migration, and transformation may be accomplished by converting/migrating legacy applications to new technology, either with or without new business functionality. It may also include introducing new technology into the enterprise and managing any changes as a result of the introduction.
Transformation may include assessments of the current application portfolio, evaluation of the technology assets before beginning technology transformation and Business Case development for justification of an initiative. Part of the transformation journey may include planning, analysis, requirements development, proof of concept, deployment, implementation, integration, remediation, data migration, documentation, application programming and support services, and training support.
Return on investment (ROI), benchmarks, and milestones may also be appropriate to include in a transformation initiative.
Agile methodology may be considered if requesting agency defines the sprint schedule, methodology, and governance which defines the process of developing, communicating, implementing, monitoring, and approving the project phases. Additional areas within scope include the following:
ERP is an amalgamation of an organization’s information systems designed to automate and integrate a variety of functions, commonly referred to as “back office”, including financials, human resources and asset management. These systems are usually modularized and generally highly configurable. Business Process Reengineering (BPR), system or application changes, implementation, conversion services, and training are often included in an ERP initiative.
Learn more about DBITS contracts that offers Application Development, Maintenance, and Support, Technology Upgrade, Migration, and Transformation; and Enterprise Resource Planning (ERP) by accessing a list of active contracts.
BI enables an organization to perform in-depth analysis and includes, where required, data mining of detailed business data providing real and significant information to business users. BI may include an integrated group of operational and decision support applications and databases. BI makes use of tools designed to easily access data warehouse data. A data warehouse collects, organizes and makes data available for the purpose of analysis and gives organizations the ability to access and analyze information about its business. The function of the data warehouse is to consolidate and reconcile information from across disparate business units and IT systems and provide a context for reporting and analysis.
Road mapping for a data warehouse initiative may include assessment of technology and infrastructure, as-is documentation, business requirements gathering, use case development, and reporting requirements analysis.
This category includes solutioning data warehouse architectural design, data warehouse processes and sourcing, extraction, transformation, analytics, and loading of data sources; planning, assessment, product installation and tuning; prototype development, deployment, data cleansing, data mart development and support; data migration, integration with data mining; integration with business intelligence tools, artificial intelligence, and/or systems; data scrubbing; data transformation; training and knowledge transfer.
Data governance planning and implementation, and Business Analytics and Reporting (BAR) is also included in this category.
Learn more about DBITS contracts that offers Business Intelligence (BI), Data Management, Analytics, and Automation, including Data Warehousing by accessing a list of active contracts.
IT Assessments and Planning may include IT effectiveness, maturity, governance, and architecture. Strategic planning activities may include mission statement development, visioning and goals, objectives, and strategy development. Assessment of staff knowledge, skills and abilities, bandwidth, time and motion studies, and succession planning are included in this category. Strategic planning development and tactical planning may require the provisioning of actionable plans and roadmaps. Organization change management, enterprise architecture, cloud assessments, and network performance assessments are within scope as well. speed and security.
Also included in this category are the independent verification and validation procedures that are used together for in-depth analysis of a product, service, or system for compliance with requirements as well as the independent oversight of software (or systems) development life cycle (SDLC) processes and specifications.
Market Research, Procurement Advisory, and Contract Implementation Services activities may include:
Learn more about DBITS contracts that offers IT Assessments, Planning, Independent Verification and Validation (IV&V), and Market Research, Procurement Advisory, and Contract Implementation Services by accessing a list of active contracts.
Project and Program management services include any or all of the project management processes identified by the Project Management Institute (PMI) as published in the most recent edition of the PMBOK® Guide, including practice guides such as Agile and Managing Change in Organizations.
Examples of included services include utilizing the Customer’s tools and processes, using commercially available off-the-shelf tools, using Contract Holder’s own proprietary tools and processes to manage a project, and using the Texas Project Delivery Framework. Information about the framework tool can be found at the following url: https://dir.texas.gov/technology-policy-and-planning/digital-project-services/project-delivery-framework
This category includes, but is not limited to:
Learn more about DBITS contracts that offers Project and Program Management by accessing a list of active contracts.
Application Development is the development of new applications which may be mainframe, server, network-based, web-based or a combination and may require interfaces to existing applications.
Application Maintenance and Support includes troubleshooting, modifying, maintaining, improving security, and enhancing legacy systems and applications which may be running in a production environment.
Technology upgrade, migration, and transformation may be accomplished by converting/migrating legacy applications to new technology, either with or without new business functionality. It may also include introducing new technology into the enterprise and managing any changes as a result of the introduction.
Transformation may include assessments of the current application portfolio, evaluation of the technology assets before beginning technology transformation and Business Case development for justification of an initiative. Part of the transformation journey may include planning, analysis, requirements development, proof of concept, deployment, implementation, integration, remediation, data migration, documentation, application programming and support services, and training support.
Return on investment (ROI), benchmarks, and milestones may also be appropriate to include in a transformation initiative.
Agile methodology may be considered if requesting agency defines the sprint schedule, methodology, and governance which defines the process of developing, communicating, implementing, monitoring, and approving the project phases. Additional areas within scope include the following:
ERP is an amalgamation of an organization’s information systems designed to automate and integrate a variety of functions, commonly referred to as “back office”, including financials, human resources and asset management. These systems are usually modularized and generally highly configurable. Business Process Reengineering (BPR), system or application changes, implementation, conversion services, and training are often included in an ERP initiative.
Learn more about DBITS contracts that offers Application Development, Maintenance, and Support, Technology Upgrade, Migration, and Transformation; and Enterprise Resource Planning (ERP) by accessing a list of active contracts.
BI enables an organization to perform in-depth analysis and includes, where required, data mining of detailed business data providing real and significant information to business users. BI may include an integrated group of operational and decision support applications and databases. BI makes use of tools designed to easily access data warehouse data. A data warehouse collects, organizes and makes data available for the purpose of analysis and gives organizations the ability to access and analyze information about its business. The function of the data warehouse is to consolidate and reconcile information from across disparate business units and IT systems and provide a context for reporting and analysis.
Road mapping for a data warehouse initiative may include assessment of technology and infrastructure, as-is documentation, business requirements gathering, use case development, and reporting requirements analysis.
This category includes solutioning data warehouse architectural design, data warehouse processes and sourcing, extraction, transformation, analytics, and loading of data sources; planning, assessment, product installation and tuning; prototype development, deployment, data cleansing, data mart development and support; data migration, integration with data mining; integration with business intelligence tools, artificial intelligence, and/or systems; data scrubbing; data transformation; training and knowledge transfer.
Data governance planning and implementation, and Business Analytics and Reporting (BAR) is also included in this category.
Learn more about DBITS contracts that offers Business Intelligence (BI), Data Management, Analytics, and Automation, including Data Warehousing by accessing a list of active contracts.
IT Assessments and Planning may include IT effectiveness, maturity, governance, and architecture. Strategic planning activities may include mission statement development, visioning and goals, objectives, and strategy development. Assessment of staff knowledge, skills and abilities, bandwidth, time and motion studies, and succession planning are included in this category. Strategic planning development and tactical planning may require the provisioning of actionable plans and roadmaps. Organization change management, enterprise architecture, cloud assessments, and network performance assessments are within scope as well. speed and security.
Also included in this category are the independent verification and validation procedures that are used together for in-depth analysis of a product, service, or system for compliance with requirements as well as the independent oversight of software (or systems) development life cycle (SDLC) processes and specifications.
Market Research, Procurement Advisory, and Contract Implementation Services activities may include:
Learn more about DBITS contracts that offers IT Assessments, Planning, Independent Verification and Validation (IV&V), and Market Research, Procurement Advisory, and Contract Implementation Services by accessing a list of active contracts.
Project and Program management services include any or all of the project management processes identified by the Project Management Institute (PMI) as published in the most recent edition of the PMBOK® Guide, including practice guides such as Agile and Managing Change in Organizations.
Examples of included services include utilizing the Customer’s tools and processes, using commercially available off-the-shelf tools, using Contract Holder’s own proprietary tools and processes to manage a project, and using the Texas Project Delivery Framework. Information about the framework tool can be found at the following url: https://dir.texas.gov/technology-policy-and-planning/digital-project-services/project-delivery-framework
This category includes, but is not limited to:
Learn more about DBITS contracts that offers Project and Program Management by accessing a list of active contracts.
case cultuurconnect
Cultuurconnect, de organisatie achter de Vlaamse bibliotheekwebsites, vertrouwt al sinds 2019 op onze Drupal-expertise. We saneerden en migreerden hun multisiteplatform, waardoor de 655.000 maandelijkse bezoekers met een gerust hart boeken kunnen blijven lenen.